A UX-Led Economy

Hi! I’m Harrods. I have 4 years of project experiences as a Business Analysis for digital transformation in banks and start-up.



  • Requirements Elicitation – holding workshops, focus group, interviews, observation and survey to analyse existing processes and to-be-processes.


  • Analysis – analyse the current business process, collecting feedback from different stakeholders, filter and suggest how the process can be improved, support by visuals and documentation.


  • Documentation: prepare Business Workflow Diagram, Activity Diagram, BRD & FRD, use cases, user stories and test plan.


  • Stakeholders Management – Liaise with stakeholders to elicit requirements, facilitate discussion on ‘ways-to-improve’ and continuously updating/getting updates from stakeholders and managing changes.


  • SQL – can navigate organizations database, sort and retrieve data for fact-based analysis.



  • User Research – screening users, preparing quality interview questions and hosting interviews, usability testing, market and competitors research.


  • Documentation – creating user personas, user journey mapping, user stories,  job-to-be-done, use cases.


  • Create Wireframes to High-Fidelity Prototype (Front-end production-ready level).


  • Tools – Adobe Suite: Adobe XD (Advance), Adobe Photoshop (Intermediate), Adobe Illustrator (Intermediate).



  • Cantonese (Native)
  • English (Fluent)
  • Mandarin (Fluent)


Education & Qualifications

Lancaster University, United Kingdom              2014

Bachelor of Finance

Professional Scrum Master (PSM I), PRINCE2, ISEB Business Analyst